Not long after I graduated from Holland and came back to
Lebanon with a master’s degree in music, I was approached for a gig. It was a charity event, a
fundraiser for the Lebanese Red Cross. I was asked if I could play with MEEN, a
local rock band that I’ve been playing with and with whom I’ve recorded three
albums since 2008.
I was told that we would have to play for free, since there
was not much money to spend on the event, and that, after all, it was a
fundraiser. So I said I would contact the band and see what they thought. Normally, I would turn down these kinds
of approaches, but I thought this one’s for a good cause.
Some time went by and I found out, by coincidence, that the
organizers had approached some “celebrities” who refused to play for free and had asked for a
relatively large sum of money. These celebrities were pop singers. One asked for $5000, another
asked for $12,000, and the third asked for $15,000.
Now, why do I have a problem with this? Here’s why. I am
bothered by the fact that people have a poor understanding of the quality of
the product they are paying for and thus justify the fact that a so called
“celebrity” asks for this huge sum of money for a charity event, while we
(MEEN) were approached lightly.
However, it is important to point out some facts here. We,
MEEN, are serious, professional musicians. The music Fouad and Toni Yammine
write is music with a purpose that takes time and commitment to create and
later rehearse. Some of it is entertaining, some thought provoking, and some of
it is social criticism (which is what artists have been doing for millennia as
an attempt to drive society forward by pointing out what we noticed is not
really working).
These “celebrities”, however, are more concerned with performing
music that is commercialized (poorly, most of the time). What do I mean when I
say commercialized? I mean that it is intended for commerce: the activity of
buying and selling of goods and services, especially on a large scale.
They write songs about perverse sexual desires, disguised as
love songs. They put forward chauvinistic content with no meaning or purpose
whatsoever for the listener and they call themselves “fannaneen” (artists).
Some songs are so poor in content that they don’t even need logical lyrics
anymore, just a jumble of words will do. But because of the way the product (I mean
the singer and the song) is packaged, people think it’s better music than
serious music (music with a thought-out social purpose). A lot of these songs
encourage women to be weak and submissive and men to be dominant and violent, which
is where I think we fail to see the power and importance of art (even poor art
such as theirs).
These ideas seep into people’s minds after repeated exposure
through television, radio, and concerts. And what do we do? We pay them ridiculous amounts of money so
they can keep doing what they’re doing on a larger scale, and ask the serious
musicians who spend hours and hours every day perfecting their art to play for
little or no money, just because the media doesn’t call them “celebrities”. And
mind you, it is not the media that should be assessing the value of an artist
and elevate him to that status. So many of these media workers, with some
exceptions, have no idea about what makes good art and have no knowledge about
music or art in general. They are simply doing their marketing drills and what
the boss asked them to do.
The problem runs deep, and until music and all arts are taught
seriously by professionals in schools and universities, the public will not be able to
discern good from bad art. They leave that up to media sources. By art, I mean literature and movies as
well. We all know which titles I’m talking about. While the serious and well-crafted books are ignored,
as is the case with music and art in general, these are promoted and dominate all other works. What
a pity. But we can change it.
Edited by: Jared Baum
Hear, Hear!
Hi Makram, good piece! Commercial music is motivated by financial gain but I also believe that another factor plays out here: the lack of talent and the extensive use of technology to cover up that lack such as the use of auto tuners to fix voices that are singing off tune and lip syn to cover up the lack of talent. It is creating a product that sells regardless of any talent there. The worse cases are the commercial artists with no talent. Good talent should strive to achieve more financial gain but many have the passion for their music so financial benefit is not always their motivation. The key is how to survive this cut throat industry and make a decent living while staying true to your passion for good music.
Good blog, Makram. An interesting parallel is the dominance of MacDonalds around the world. The product is truly terrible but their advertising and image is what sells the product. Most people don’t care about good, tasty, wholesome food. They behave like sheep. Eating well requires taste, judgement, discernment.
I guess the challenge is to look at examples in the business world where both the product and the advertising/image are truly excellent.